Artists’ guide to promoting their participation in the Open Studios weekend
Church, parish, village newsletters
If it isn’t too late, ask whether you can put a short article into your local village or parish newsletter. See the template article that we put together.
If you’ve missed the print copy, do they do regular email updates or have a place for community events on their website?
If you’re exhibiting at a public place like a gallery or village hall, ask the committee if they can post something on their social media pages or send an email to their subscribers.
Are there noticeboards near to you where you could advertise your open studio with a poster? Think about your local library, leisure centre, corner café, parish noticeboard, church noticeboards etc. Could you put a poster up in your front window or car window to alert passers-by?
Do you have a list of subscribers that you regularly email? Don’t forget to let them know in good time about your open studio. You may want to do a series of emails increasing in frequency as you near the event.
Worcestershire Open Studios social media
Make sure you follow WOS on whatever social media channels you use – we’re on Facebook, Twitter and Instagram. Like our posts, comment on them and share them to your page to show people you’re part of something big!
Your own social media
Social media has the capacity to reach a lot of people. Try to post regularly in the run up to the event, at least once a week but possibly two or three times a week for the month leading up to the bank holiday weekend. Don’t be shy about asking people to share your posts to get the word out about your open studio and if you use our hashtag #worcestershireopenstudios we may even share some of your posts.
– some things you could post about:
- Are you creating new work for open studios? Take photographs of work in progress or even create a short video. Videos don’t have to be professional standard, just remember to film them in landscape.
- Are you tidying up your studio space or garden in anticipation of open studios? Show people where they will be seeing your work.
- Will you be creating something during open studios or have sketch books on display? Let people know what to expect.
- Are there other artists in your area taking part? Let people know that they can visit you and then go on to another artist (don’t forget to tag them in the post).
During the weekend
Don’t forget to keep up with social media during the weekend, even if it’s just a couple of posts.
– some things you could post about:
- Show your studio/space set up and ready to receive visitors. Remind people of your opening times.
- Show a few visitors browsing (consent may be needed if you are showing their faces).
- Show people what you’ve got for sale, in addition to your artwork, like cards, mugs, cushions etc.
- Consider doing a Facebook or Instagram live broadcast. Again, this doesn’t have to be professional quality: just introduce yourself, tell everyone you’re open to visitors, let them know where you are and then maybe doing a quick tour of your studio.
Most people with a Facebook profile will belong to local Facebook groups, e.g. a group dedicated to your village or your street or to a local interest group, like a knit and natter group.
Let people in the group know that you’ll be taking part in Worcestershire Open Studios by creating a post with a striking image. Invite people to come along to your open studio. If you aren’t sure if it’s appropriate to post in the group, ask the admin first.
Once you’ve got the leaflets, take them along to wherever you’re going, whether it’s to your yoga class, favourite coffee shop or to your book club. Give everyone a copy or ask if you can leave a small pile, if it’s in a public space.